I read the data right, and build brand stories that work.

Creative-turned-strategist. I shape culture and data into campaigns, scripts, and narratives — and stay with them from insight to execution.

I started as a copywriter, then a scriptwriter, learning how ideas actually get made before learning how to plan them.

For 5 years, I built ideas, decks, and scripts for transportation, energy, real estate, and financial brands, turning technical products into stories people could actually feel. I worked from the first brainstorm to the shoot, across film, digital, and outdoor.

I think about creative work the way a city moves. You adjust, reroute, double back, and still find a way forward. Plans rarely hold — what matters is whether the idea keeps moving when everything around it doesn't.

Based in New York, finishing my MPS at City College and moving into strategy: from making the work to shaping the thinking behind it. Same instincts, wider lens.

Get in touch.