COPYWRITER · NEW YORK

I read the data right, and build brand stories that work.

Copywriter. I write concepts, scripts, and campaigns, and stay with them from brief to shoot.

I started as a copywriter, then a scriptwriter, learning how ideas actually get made before learning how to plan them.

For 5 years, I built ideas, decks, and scripts for transportation, energy, real estate, and financial brands, turning technical products into stories people could actually feel. I worked from the first brainstorm to the shoot, across film, digital, and outdoor.

I think about creative work the way a city moves. You adjust, reroute, double back, and still find a way forward. Plans rarely hold. What matters is whether the idea keeps moving when everything around it doesn't.

Based in New York. Five years in agencies, writing for brands across film, digital, and out-of-home. MPS in Branding and Integrated Communications, City College of New York, 2026.